Liverpool city centre is to take centre stage in 2015 with an economy boosting raft of international festivals.
After the success of last year’s Giants event, which generated a £46m windfall for the city, Liverpool is gearing up for another blockbuster year.
Cunard’s 175 celebrations are the undoubted highlight with 1 million people expected in the city centre for when the Three Queens – Mary, Victoria and Elizabeth II – align on the Mersey for the first time ever, on Bank Holiday Monday, 25 May.
But BID businesses can expect spikes in footfall pretty much throughout the year, thanks to annual Spring treats like the Grand National weekend and Light Night to the River Festival and Rock N Roll Marathon in the Summer.
The BID Company will be heavily involved in many of the events and will be alerting members to the multiple opportunities to get involved in the events and take advantage of the crowds. Subscribe to our mailing list today and don’t miss any opportunities.
BID plans for its own major city centre events are also underway. Talks have already begun on the BID Company hosting a zip-wire ride again this summer, after 10,000 people enjoyed it in 2013.
And discussions are scheduled with city centre partners on how to develop last year’s successful Snowflake Trail for the Christmas period. (See Page 3 for Snowflake Trail impact information). Enthusiasm for large scale events follows news that footfall in 2014 in the city centre rose by 3% in 2013, with more than 54.1m people tracked by the BID levy funded cameras. December saw the healthiest rise with a 5.1% increase on 2013.
Bill Addy, Chief Executive of Liverpool BID Company, said: ‘’We are lucky that Liverpool city centre is capable of hosting so many world class events and there are so many talented people and organisations to deliver them.
‘’The city centre calendar is already bursting at the seams with all types of indoor and outdoor events and festivals that cater for all tastes and ages – and more will be added!
‘’Our role is to ensure our businesses are plugged in to the opportunities these events present and are given as much notice as possible to maximise the potential.’’
• The Liverpool BID Company now lists city centre events on the new website www.thisliverpool.com which automatically uploads to the ThISLiverpool App.
• The App has featured more than 100 offers from BID businesses. Offers are also promoted for free on the BID social media platforms and weekly eblast – reaching more than 50,000 people.
• To register an offer or event on the ThIS Liverpool please contact firstname.lastname@example.org