Chase away the post-Christmas blues with the Snowflake Trail


Disappointed with your presents? Bored with turkey? Kids driving you crazy? Never fear, the Snowflake Trail is still here!

Make up for all those socks, pants and bath bombs by winning yourself some fabulous post-Christmas prizes whilst having free fun in the city centre.

The story-led trail of festive lights, sculptures, soundscapes, augmented reality illustrations and Tweetable snowflakes continues to delight young and old alike across the city centre until 3 January – so there is just one week left to take part for free for the chance to win, win, win!

Pick up your free Snowflake Trail map, including the festive story ‘The Sprite Before Christmas’, from one of the many participating city centre retailers, hotels and businesses to find the competition question then simply visit the Church Street Christmas tree to find your answer! The grand prize, worth over £1300, could be the best present you ever give yourself and includes an overnight stay for four in a city centre hotel, shopping vouchers, meals out at fantastic restaurants and entertainment – it’s sure to be a weekend to remember!

There are also fabulous money-can’t-buy runners-up prizes for football fans, jewellery, dinners, theatre tickets, hotel stays and more all donated by members of the Liverpool BID Company – visit for full details.

Whilst you are enjoying the lights and snowflakes, or perhaps playing the giant Illumaphonium at the Bluecoat, take a selfie and share it on Facebook, Twitter or Instagram using #SnowflakeTrail and you will automatically be in with a chance of winning a great late Christmas present! Also donated by BID members these spot prizes include: Ray-Ban sunglasses, beauty products, toys and even a year’s supply of burritos!

And there’s more! Why not download the Aspect AR app to your smartphone FOR FREE and watch the Snowflake Trail story come alive with interactive augmented reality illustrations at five locations. See fairies preparing festive treats, swirling snowflakes and even a couple of moving statues! Or pop to FACT on Wood Street and simply by using #SnowflakeTrail, plus the number and colour of your chosen snowflake, you can make it snow on the giant light wall.

To enter, simply email your answer to or send it to FREEPOST SNOWFLAKE TRAIL. All competition entries must be received by 6th January 2017; winners will be drawn and notified week commencing 9th January.

So turn off The Sound of Music, put down that mince pie and treat yourself on the Snowflake Trail!

2018-01-30T11:36:14+00:00December 28th, 2016|BIDmemberNews|