Jack Frost and friends will be returning this year as part of the Snowflake Trail 2015- a continuation of our hugely successful Christmas campaign.
Over 40,000 people followed Jack and the mischievous sprites along the trail last year, spanning both the City Central and Commercial District BIDs; With businesses seeing a 5.1% rise in footfall, and high demand for trail maps and clues.
This year the campaign will be even bigger with more attractions, events and even more chance to get involved.
More details and opportunities will be released over the coming month – but you can already get involved with the trail below!
We are currently looking for our headline prize(s) for the Snowflake trail, as well as other festive prizes.
The prizes will get lots of exposure as part of the Snowflake Trail marketing and our wider publicity – which reached over 340,000 people on social media last year and totaled over £240,000 worth of media coverage.
Last year’s prizes included:
A Winter Sun Holiday from Thomas Cook, Theatre Tickets, A Diamond Snowflake Necklace from Wongs, Meals Out, Goodie Bags, Family Days Out and more!
We even kitted out Jack and our choirs in jumpers donated by Marks & Spencer.
We’re looking for fun and unique prizes!
Please make sure your prizes are:
- Family Friendly (Treats for parents are welcome too!)
- Must be redeemed after the trail ends on the 3rd January (if your prize needs to be used before then, contact us to discuss)
To put forward a prize please contact firstname.lastname@example.org and tell us what it involves, the estimated value of it and any conditions.