Life saving campaign is ‘Christmas gift to City’

Liverpool city centre’s business district is to be given a very special Christmas gift tomorrow – as a life-saving campaign hits a major milestone. 

Bill Addy and Sue Weir donate CardiAct defib to Fazenda

Bill Addy and Sue Weir donate CardiAct defib to Fazenda

On Friday, 18 December, Medicash and Liverpool BID Company will donate a defibrillator to the award-winning restaurant Fazenda, in Exchange Flags, which will ensure anyone in the district who suffers a heart attack is no more than 2 minutes away from the easy to use machines.

Evidence shows the chances of survival from a cardiac arrest is 80% if a device is used within that time. Without a defibrillator, the chances of survival reduce to just 2%.

The defibrillator is the 24th to be handed over to businesses since the ‘CardiAct campaign’ was launched in September by actor, and heart surgery survivor, Ricky Tomlinson.

Since then more than 120 staff across 35 businesses in the Commercial District, which has a daily workforce of more than 60,000 people, have been trained by the North West Ambulance Service to use the publically available machines – which have more than doubled in Liverpool city centre as a result of CardiAct.

Fazenda assistant manager Joel Luke Kavanagh, 27, knows only too well the benefits of a defibrillator, as he has one inserted in his chest.

Joel was diagnosed with Hypertrophic Obstructive Cardiomyopathy (HOCOM) when he was 16 and after he collapsed at age 24, doctors at Broadgreen Hospital inserted an Implantable Cardioverter – Defibrillator (ICD) which is able to perform cardioversion, defibrillation and pacing of the heart by correcting life-threatening cardiac arrhythmias.

Joel said: “It’s such a worthwhile initiative as it means a sudden tragedy can be prevented with the ‘defib’ equipment. The one we have at Fazenda ensures the whole of the city centre is now covered, with a kit available within two minutes of any location.”

Through the ‘CardiACT’ scheme, businesses are offered a 50% discount to install a device, which usually costs £1,200. Businesses can apply to Medicash by emailing:

Sue Weir, CEO of Medicash, said: ‘’ Medicash is proud to have started this campaign which will undoubtedly save lives.”

Liverpool city centre also has publicly accessible defibrillators in all major travel stations and shopping centres such as Cavern Walks, Metquarter, Clayton Square, Liverpool ONE, St Johns Shopping Centre and all National Museums Liverpool venues.

An online map highlighting where all the city centre defibrillators is now being produced along with new signs advertising the nearest life-saving machine, which can be used by anyone.

Bill Addy, Chief Executive of Liverpool BID Company, whose son David died at the age of 10 in 1996 following a heart attack in his school playground and eldest son was a classmate of Joel, said: “We have been overwhelmed by the response from the business community to the CardiAct campaign.

‘’To be able to achieve our two minute goal in the Commercial District in just three months is phenomenal and I applaud all those who have responded. As a result lives will be saved this Christmas and for many years to come.’’

Robert Hussey, Community Resuscitation Manager at North West Ambulance Service, said: “Each year approximately 100,000 people die from Sudden Cardiac Arrest in the UK, many in public places so we are delighted with this life saving initiative which will significantly enhance our existing defibrillator provision within the city.”


2018-01-30T11:37:10+00:00 December 17th, 2015|BIDmemberNews, Commercial District BID, Commercial District Renewal Ballot|