Date: Thursday 20 February 2020
Location: Malmaison Liverpool, 7 William Jessop Way, Liverpool, L3 1QZ
Looking to expand into international markets or looking to grow international sales? Marketing Liverpool and VisitEngland want to invite you to “Taking England to the World” – a one day training programme which will equip you with the skills to develop and promote your product in international markets; which has been developed as part of the government’s £40M Discover England Fund.
Whether you manage a large hotel or small B&B, run a well-established attraction or a new experience, this training programme is aimed at suppliers from all sectors of the English travel industry – from accommodation to attractions, and from excursions to experiences. Whilst particularly suitable for SMEs, larger organisations are also welcome to attend.
The training programme will include the following modules:
→ Inbound tourism
→ Obstacles to market
→ Opportunities abroad
→ Meet the markets
→ Defining your product offering
→ The travel distribution system
→ Building powerful relationships
→ Pricing your product
→ Creating engaging content
→ Introduction to Digital marketing skills
→ Wrap up
The training is offered free of charge, and lunch and refreshments will be provided. Spaces are limited, and places will be offered on a first come, first served basis. Demand for this expert insight from VisitEngland is expected to be high, so please secure your place as early as possible. Please note that the event is offered free of charge however in case of no show we will invoice GBP50 per person.
You can find out more about the workshop here.