mystery shop awards

Businesses in Liverpool city centre are to discover this month if they are a winner in the 2015 Mystery Shop Awards.

A total of 170 businesses – from independent cafes to national chains across both City Central and the Commercial District – were secretly shopped in the Spring to assess their customer service

Of those visited for the 6th annual survey, commissioned by Liverpool BID Company, a record 33 businesses scored top marks.

Equally, a record total of 80 businesses scored above 90% and an all-time low of just 12 stores attained a mark below 70% in the independent assessment.

Those which scored a 90% or better rating will be honoured at an awards ceremony on Thursday, 14th May, in the City Of Liverpool College on Roscoe Street.

Bill Addy, Chief Executive of Liverpool BID Company, said: “For Liverpool to say it can offer a 9 out of 10 customer experience to shoppers and diners is truly exceptional.

“We’ve worked hard to support businesses in driving up standards and we’ve been delighted with the way they’ve embraced the feedback and the training opportunities to support their staff.

“There’s always room for improvement and plans are in place to continue to build on these tremendous results.”

As a follow up to the awards, 1-2-1 feedback sessions will be provided and the BID company will again be looking to partner an organisation to provide World Host training sessions for free.

• In 2014 more than 550 employees from 161 BID businesses attended World Host Training, NVQ and Mary Portas Training sessions.