Pay it Forward: support for businesses during COVID-19 pandemic

We have teamed up with Crowdfunder on the campaign Pay it Forward, to offer businesses a platform to gather funds from customers and supporters for services to be used at a later date. Crowdfunder will cover all platform and transaction fees, meaning fundraising is 100% free for your business during the coronavirus crisis.

As COVID-19 spreads in the UK, and we begin spending more time indoors, we are inevitably spending less money with our favourite businesses. This is a challenge as these businesses need a regular flow of cash to pay salaries or rent, for example. So this new initiative will ease the impact on cash flow.

Not only this, but we have also secured free access to the platform, Maybe*, which can help your organisation use social media to improve engagement levels with your audience. By signing up to Maybe*, you can check out a number of insights and engagement tools for your own social channels, all you need to do is just simply connect your social media accounts to the platform. Plus you can also utilise the Maybe* Facebook ads manager integration and unlimited seats for all of your team!

Unsurprisingly, over the past weeks the number of businesses getting in touch to start Crowdfunder campaigns and for support through Enterprise Nation has risen sharply. Many are struggling with a snap downturn in custom. To support millions of businesses across the UK, the Pay it Forward campaign, will provide access to free training for businesses, to help with online sales, cashflow support and legal support, delivered by Enterprise Nation.

How does it work?

It’s simple. Businesses, who may be worried about their future due to COVID-19, can set-up a Crowdfunder Pay it Forward campaign offering customers the option to book meals, a room for the night or a ticket to an event now, based on a promise to deliver in the future.

Your business can fight back and you can generate advanced sales of goods and services to ease the immediate pressure by following the below 6 steps:

  • Step 1 – Get started at
  • Step 2 – What makes your business special? Tell your story for your page
  • Step 3 – What can you pre-sell and deliver after the crisis? These are your rewards
  • Step 4 – Next add your payment details so that you can receive the money you need
  • Step 5 – Go live! Spread the word and rally your supporters behind your business
  • Step 6 – Tell other businesses about Crowdfunder
Start your Crowdfunding campaign now

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