Project Description

Snowflake Trail Christmas Tree Liverpool 2015 (1)

Seasonal campaigns

What is it?

We deliver seasonal campaigns across the year. We also support key events in the BID areas to attract more footfall and increase your sales. The main campaigns that we run are:


Chinese New Year
Supporting Culture Liverpool’s programme in and around China Town. Our involvement is around promoting and making Bold Street part of the celebrations. Part of our involvement included the funding of overheads Chinese Lantern across Bold Street.

Valentine’s Day
Promotion of BID Levy Payers offers and events.


Student Takeover
We put together a week-long campaign to promote BID Levy Payers offers and events for students.

Grand National
Promotion of BID Levy Payers offers and events.

Food and Drink Week and Celebrating Castle Street
Week-long campaign showcasing hospitality venues across the BID Area as well as the spotlight event Celebrating Castle Street .

We have been supporting LightNight since its conception in 2009. The event sees venues large and small, old and new stay open late to celebrate the incredible arts and culture on offer in Merseyside. A great event to showcase our city centre to a wider audience.


Independents’ Week and Celebrating Bold Street
A campaign to engage local independent businesses, residents and visitors in celebrating entrepreneurial spirit of the growing independent business community. Scheduled for the first week of July each year, the campaign has 3 elements:

    • A networking event to showcase BID independent businesses
    • Offers and events from independent businesses
    • The spotlight event on Bold Street – Celebrating Bold Street


Student Takeover 
We put together a week-long campaign to promote BID Levy Payers offers and events for students.


Our Christmas campaign focuses on improving the shopping experience in the BID areas, with some key elements including:
Christmas Lighting in conjunction with Liverpool City Council on Bold Street, Church Street, Lord Street, Whitechapel and Castle Street.
BID funded Christmas Tree in St Paul’s Square.
Complementary animation at key locations in the BID such as workshops in Metquarter and St Johns.

Who is it for?

These campaigns benefit all BID Levy Payers within the BID areas.

How can BID Levy Payers get involved?

We will promote each individual campaign and ask BID Levy Payers to take part.

For more information contact the Liverpool BID Company team on or 0151 703 2399.