The Snowflake Trail 2016 – Promotional Pack

Snowflake Trail promo pack

From 1 December – 3 January Liverpool city centre will be transformed into a festive spectacle by the return of the Snowflake Trail. 

We’d love you help us promote The Snowflake Trail via your own social and online platforms (social media accounts, Instagram, e-newsletters etc). We’ve included some information below to help you do so and ask that you please stick as closely as possible to these guidelines.

KEY ELEMENTS

  • 12 fibreglass snowflake sculptures designed and decorated by artists
  • An interactive display on the front of FACT which allows people to control the image by sending a Tweet
  • Illumaphonium at the Bluecoat – a multi-sensory music-making sculpture that’s the first of its kind
  • Spectacular light and sound installations across the city centre
  • Augmented reality window displays
  • Trail maps featuring an original story by writer Lisa Bower
  • Prizes to be won

When posting about the Snowflake Trail, please use the hashtag #SnowflakeTrail for each post.

MARKETING COPY

  • VERY SHORT – 30 WORDS

The city’s very own winter festival of spectacular lights, atmospheric sound and snowflake sculptures. Pick up your free trail map at participating retailers, solve the clues and win prizes. #SnowflakeTrail

  • SHORT – 101 WORDS

From 1 December – 3 January Liverpool city centre will be transformed into a festive spectacle by the return of the Snowflake Trail; the city’s very own winter festival of spectacular light, sound and sculptures that will capture the imagination of young and old alike. Follow the trail of local landmarks transformed by dazzling lights, swirling soundscapes, interactive illustrations and see sculptural snowflakes decorated by some of the region’s most exciting visual artists.

To take part, pick up a trail map from 1 December at participating retailers around the city centre, and solve the simple clue to win incredible prizes.

thisliverpool.com/christmas #SnowflakeTrail

  • MEDIUM – 151 WORDS

From 1 December – 3 January Liverpool city centre will be transformed into a festive spectacle by the return of the Snowflake Trail; the city’s very own winter festival of spectacular light, sound and sculptures that will capture the imagination of young and old alike. Read the story and follow the trail of local landmarks transformed by dazzling lights, swirling soundscapes, interactive illustrations and see sculptural snowflakes decorated by some of the region’s most exciting visual artists.

More than 700 local school children have worked with a local artist to decorate the Church Street Christmas Tree. Each child has designed and decorated their own link in a giant colourful paper chain that will adorn the Church Street Christmas tree for the Snowflake Trail.

To take part, pick up a trail map from 1 December at participating retailers around the city centre, and solve the simple clue to win incredible prizes.

thisliverpool.com/christmas #SnowflakeTrail

BRANDING

Please badge your social media accounts etc with the Snowflake Trail branding where possible. If you need images of a certain size, please get in touch.

Download branding

TEASER FILM

We have produced a short teaser film detailing elements of the Snowflake Trail. The teaser can be viewed at the link below; we encourage you to share it where possible. (please note the video will not be live until 11am on 17 Nov 2016)

View teaser on Youtube / Vimeo

LINKS

Twiter – @ThISLiverpool #SnowflakeTrail

facebook.com/thISliverpoolApp

instagram.com/_openculture

thisliverpool.com/christmas

CONTACT

Open Culture – Charlotte Corrie or Rachael Jones via info@culture.org.uk or 0151 478 4550 / 4026.

2018-01-30T11:36:19+00:00 November 17th, 2016|BIDmemberNews|